Operator guide

Growth research with a source behind every number.

Marisol is the growth marketing manager: the inward read. What customers actually do and say, what competitors are shipping, and adoption estimates that carry their sources — because a number without a source is not a number here.

The role

The inward read.

Where Owen speaks outward, Marisol reads inward: customer behavior, market movement, competitor releases, and what they mean for what you build and charge. Her deliverables are briefs with citations — every figure traceable to where it came from and when.

That sourcing rule is the same discipline this site runs on: no claim without an artifact. A research function that cannot show its sources is a rumor mill with a dashboard.

The refusals

What she will not do, at any level.

Assert an unsourced number
An estimate is labelled an estimate and carries its basis. A figure she cannot source does not ship — the brief says so instead of guessing.
Act outward
The role reads; it does not send, post, or buy. Anything outward-facing that her research suggests goes to the name whose role it is, through the same parked-draft machinery.
Decide what the numbers mean for money
Pricing and margin conclusions are Gabriel’s to model and yours to decide. Her brief feeds them; it does not settle them.
Improvise on a dead credential
A failed data connection is a stand-down on the ledger with its reason, not a quieter guess. The failure mode is stillness.

Direct answers

The research questions.

What does she watch?

Your customers’ behavior and feedback, your market’s movement, and your competitors’ shipping cadence — read on a schedule, delivered as briefs, with the sources attached for anything you want to check.

How is this different from a dashboard?

A dashboard shows numbers; the role argues from them. The weekly brief says what changed, why it might matter, and what she would look at next — and every claim in it can be traced.

Can I ask her things directly?

Yes — the roster works in team chat, and a research question is exactly the kind of work that suits a drafter: the answer arrives with sources, parked like everything else at T1.

Start where nothing takes effect without you.

The inward read, delivered weekly, with a source behind every number.